Two new conservation projects launched by PAAZA in 2023

Presented at the WAZA 2023 Conference in San Diego (USA)



Download the flyer in pdf format


The story behind the conservation projects

Knowledge is Conservation and Roasted for Conservation :
2 unique conservation projects to help African wildlife




Reduce, Reuse & Recycle… with an extra message !

Each toy wears a little tag with the PAAZA logo and the 'Knowledge is Conservation' logo


As an ex-situ wildlife community, we promote the importance of Conservation Education. But how do we communicate this all encompassing term and where does this begin?

With the launch of the 'Message from the Planet' range from Wild Republic at WAZA 2022, a synergy with PAAZA's programme in Africa was immediately apparent. The 'Knowledge is Conservation' initiative was born.

We saw the 'Message from the Planet' as being the premium Conservation range of educational tools available to PAAZA, but a VERY powerful tool in creating conservation awareness in primary school children.

This has proven to be true with the first event being a huge success at Uganda Wildlife Conservation and Education Centre. There was an immediate connection between the information that the educators had been sharing with the children and the animals they had just received.

Given the economic situation in Africa, the children will in all probability not be able to purchase these, so, we need to come up with a way to make this happen.







The coffee range that encourages and supports conservation towards endangered African species !

The first conservation coffee was the turtle blend, following the #tinyturtlestorm of 2023 when hundreds of baby turtles washed up on South african beaches, in dire need of rescue.


So what happens when the Conservation seed has been sown? All our aspiring conservationists need funding to implement their knowledge and passions.

In addition, to claim success with rehabilitation and reintroduction, post release monitoring is essential. Unfortunately all these activities are costly.

Recently, the world has changed in that random donations are almost a thing of the past. So how do we get the broader community involved without the dreaded “Donate here” button?

By purchasing one of the Conservation Blends, YOU will automatically be contributing to a specific project. A portion of the sale will be allocated through PAAZA to the relevant project.

The first in the series was the Turtle Blend. The next step was to add blends specific to endangered species as well as country specific blends which will assist conservation projects specific to that species or country.

About WAZA


"The unifying organisation for the world's leading zoos and aquariums"
WAZA’s vision is to be a globally recognised and trusted leader advancing conservation and animal welfare.

WAZA promotes cooperation between leading zoos, aquariums, national and regional associations, as well as with leading wildlife experts, academies, and universities. WAZA provides support for species-conservation management and husbandry of animals in human care, while encouraging the highest standards in member institutions.